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Allied Westminster (Insurance Services) Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our websites, www.alliedwestminster.com or www.villageguard.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 


means an account required to access and/or use certain areas and features of Our Site;


means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 13, below; and

“Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

2. Information About us

Our Site is owned and operated by Allied Westminster (Insurance Services) Ltd, registered in England under company number 02375709.

Registered address: Allied House Holgate Lane, Boston Spa, Wetherby, West Yorkshire, LS23 6BN.

  • Email address: [email protected]
  • Telephone number: 01937 845245. Please note that telephone calls may be recorded for training and security purposes.
  • Postal Address: Allied House Holgate Lane, Boston Spa, Wetherby, West Yorkshire, LS23 6BN.

We are Authorised and regulated by the Financial Conduct Authority (FCA) registration number 308386

We are a member of the British Insurance Brokers' Association.

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.


4.What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

5.1 As a data subject, you have the following rights under the GDPR, which this Statement and Our use of personal data have been designed to uphold, however We may not be able to delete data if there is a legal or regulatory requirement to keep it (please also refer to section 8):

5.1.1 The right to be informed about Our collection and use of personal data;

5.1.2 The right of access to the personal data We hold about you;

5.1.3 The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);

5.1.4 The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 8 but if you would like Us to delete it sooner, please contact Us using the details in section 14);

5.1.5 The right to restrict (i.e. prevent) the processing of your personal data;

5.1.6 The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);

5.1.7 The right to object to Us using your personal data for particular purposes;

5.1.8 Rights with respect to automated decision making and profiling.

5.2 If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

5.3.For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

6. What Data Do We Collect?

Depending upon your use of Our Site, We may collect some or all of the following data (please also see Part 13 on Our use of Cookies and similar technologies:

  • Name
  • Date of birth
  • Gender
  • Address
  • Email address
  • Telephone number
  • Village Hall or Business name
  • Job/Position title
  • Profession
  • Payment information
  • Information about your preferences and interests
  • IP address
  • Web browser type and version

7. How Do You Use My Personal Data?

We have a number of lawful reasons that mean we can use (or/and 'process') your personal information. Our primary lawful reason is “Legitimate interest” meaning the interest of our business to provide products or services to you:

  • Providing and managing your access to Our Site;
  • Personalising and tailoring your experience on Our Site;
  • to provide you with insurance: we need this to decide if we can offer insurance to you and if so on what terms, or to fulfill an existing contract by administering your policy, handle any claims and manage renewals,
  • to support legitimate interests that we have as a business: we need this to manage arrangements we have with insurers and reinsurers, for the detection and prevention of fraud and to help us better understand our customers and improve our customer engagement (this includes marketing, customer analytics, and profiling),
  • to meet any applicable legal or regulatory obligations: We need this to meet compliance requirements with Our regulators (e.g. Financial Conduct Authority), to comply with law enforcement and to manage legal claims.
  • To carry out other activities that are in the public interest: for example We may need to use personal information to carry out anti-money laundering checks.
  • We will act as a data controller for the majority of personal data use (in particular, where We determine the manner and purpose of that use for the provision of Village Hall insurance and related services). We may also act as data processor when using data for the ultimate provider (insurer/underwriter) of an insurance product.
  • If you give Us consent to using sensitive personal information (e.g. non spent criminal convictions), you are free to withdraw this at any time by contacting Us. Please note that if consent to use information is withdrawn We may not be able to continue to provide the insurance policy or process claims and We may need to cancel the policy.

We may share your personal information:

  • With Insurers who provide services to Us, (either directly or via those acting for the insurer such as loss adjusters or investigators) to help Us administer the products and services We offer;
  • With regulatory bodies and law enforcement bodies, including the police, e.g. if We are required to do so to comply with a relevant legal or regulatory obligation;
  • With other organisations including insurers, public bodies and the police (either directly or using shared databases) for fraud prevention and detection purposes;
  • With reinsurers who provide reinsurance services to Our insurer/underwriter and for each other.
  • Reinsurers will use your data to decide whether to provide reinsurance cover, assess and deal with reinsurance claims and to meet legal obligations. They will keep your data for the period necessary for these purposes and may need to disclose it to other companies within their group, their agents and third party service providers, law enforcement and regulatory bodies.

With your permission and/or where permitted by law, We may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone and/or text message and/or post with information, news, and offers on Our products and/or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. We only keep your personal data for as long as We need to in order to use it as described, however (in the event that you make a request so to do) We may not be able to delete data if there is a legal or regulatory requirement to keep it.

9. How and Where Do You Store or Transfer My Personal Data?

We only keep your personal data for as long as We need to in order to use it as described, however (in the event that you make a request so to do) We may not be able to delete data if there is a legal or regulatory requirement to keep it.

The data We hold is stored in the UK. This means that it will be fully protected under the GDPR.

Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure any data We hold about you (even if it is only your email address).

10. How Can I Control My Personal Data?

10.1 In addition to your rights under the GDPR, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict Our use of your personal data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in Our emails and/or, at the point of providing your details.

10.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

11. Can I Withhold Information?

You may access most of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

12. How Can I Access My Personal Data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, We will provide any and all information in response to your request free of charge. Please contact Us for more details at [email protected] (please put GDPR ENQUIRY on the subject line), or using the contact details in Section 14.

13. How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a clear prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.

Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings (see next paragraph), but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

14. How Do I Contact You?

To If you have any questions about this Privacy Statement, please contact Us by email at [email protected] (please put GDPR ENQUIRY on the subject line), or via post Allied House Holgate Lane, Boston Spa, Wetherby, West Yorkshire, LS23 6BN. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you.


15. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if We change Our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.


Download our Privacy Policy as PDF


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